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"...it would seem that the person who, upon first seeing this ad, thought to themselves "black people are cavemen but I'm not supposed to think that because it's racist" are more racist..." That is the...
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Three basic ideas on how to prevent this from happening again in the future: 1- DO RESEARCH! Issues like this are very likely to come up when talking to consumers, whether it is in a qual or quant...
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Can someone help me with the copy on the other ad that talks about "Sin City"? Since when do Cavemen cruise around Sin City?
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I guess the real racists were the people who saw racism in that ad campaign. Maybe they should have done the ad with the white guy and the black guy together. People are soooooo quick to become...
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Nivea is a good company- they employ people from around the world and in offices around the world. I created an educational video about them for college classrooms studying marketing and traveled to...
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Why are they using the word "Damn" in an ad is my first question. Next, the "heads" they used in both ads could be offensive. The Causcasian one looks like the common images of Jesus, and the black one...
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So many seem to be making that assumption...but it is still JUST an assumption. Do any of us actually have any real idea, any proof as to what ethnicity ANY member of that particular advertising team is?
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Perhaps because it is irrelevant. If they sell that, then it is because it is being purchased, because it is a desired product by enough people to warrant its creation. It has nothing to do with this...
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Oh for goodness' sake!! I think folks need to stop being so overly sensitive, & reading things into situations that ARE NOT THERE!! "White folks" cannot get jobs if they have such hairstyles...
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Ha, exactly... I swear like a sailor, but was surprised that they used a swear word in the campaign! :-)
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Very well put Jack Jones! I think the most offensive element of this ad is the tagline.
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Can everyone say... Uppity. A wee bit intrenched in a stigma of cultural self identity? African cavemen looked as 70'sh as European cavemen. The uproar is absurd. It would be a wonderful world if the...
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Peace, its interesting to read all the different angles people have addressed this NIVEA ad from. Your replies are formed by your knowledge of a person or group's history. If you lack a true...
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And THAT is the true essence of what public relations and good marketing is all about.
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Actually, there is evidence to support changes in racism and descrimination within generations. You must be some average consumer who simply buys upon impulse and blames PR people and Marketers for...
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@Napeoleon Most African Americans aren't looking for cookie cutter ads with their images swapped into generic copy. Ads are supposed to influence, to subtly persuade you that the product or service...
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It'd be great if the defensive commenters would realize that you simply can't conflate African American and white experiences in the United States. They're not equal, and society isn't post-racial. You...
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I agreed with you until you said they are not racist. The ASC behind a photographer's name means that he/she practices racism in photography and can work it in an instant. It's how Pres. Obama ends up...
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I wouldn't characterize the ad as racist, but it's fair enough to call Nivea out on this oversight. Frankly, it's just bad copy, even if they were reversed. "Look Like You Give a Damn" is actually...
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